Our Team

AHG Management

headshot of Michael Goldstein

Michael S. Goldstein

President & CEO
Avalon Hospitality Group

Michael has more than 35 years’ experience managing income property including; hotels, restaurants, multi-family residences, community associations and commercial properties. His experience in hotel development is extensive, having worked on new construction and renovations, franchise negotiations and brokerage. Prior to Avalon (formerly The Packard Companies) he was the principal task force member for the re-positioning of distressed properties for institutional lenders and numerous receivership assets. His diverse background includes portfolio management of most major franchised hotels including; Hilton, Marriott, Starwood, IHG, Carlson, Choice and Wyndham.

As the CEO and Principal, Michael is responsible for Packard’s business development, real estate and consulting services and is involved with the daily management activities of all properties. Michael is a graduate of La Salle University with a Bachelor’s degree in Hotel and Restaurant Management. He is a member of the American Hotel and Lodging Association and California Hotel Association and is a licensed real estate agent in the state of California.

headshot of Ruby Gurrola

Ruby Gurrola

Vice President of Human Resources
Avalon Hospitality Group

Ruby has more than 12 years of combined human resources and managerial experience in the hospitality, retail and post-secondary education fields.

Ruby plays a key role in integrating the most current human resource concepts, practices and procedures with the strategic goals and initiatives of the company. Ruby provides invaluable services to both the company and its team members by implementing effective training and development, efficient processes and enforcing legal compliance with applicable labor laws. Ruby has her Bachelor's degree in International Business from San Diego State University and her Master's in Business Administration with an emphasis in Human Resources from National University. Ruby is a member of the Society for Human Resource Management.

headshot of Alan Gaswirth

Alan Gaswirth

Chief Financial Officer
Avalon Hospitality Group

Alan is a 30 year veteran of hospitality industry accounting for both hotels and restaurants. Before joining Avalon (formerly Packard), he spent 6 years as Director of Accounting for Sunstone Hotel Investors. Alan also served as Controller for Le Meridien Coronado and spent 6 years as a Regional Controller for Planet Hollywood Restaurants.

Alan works with hotel staff and our corporate accounting team to maximize transparency and productive communication between Packard, our properties, and the property ownership. Alan’s primary role is to ensure that all eyes are continually reviewing data for accuracy and timeliness.

Alan has a Master’s in Business Administration with emphasis in Finance from San Diego State University and is a California Licensed Public Accountant.

headshot of Jeremy Pinkerton

Jeremy Pinkerton

Chief Revenue Officer
Avalon Hospitality Group

Jeremy has over 16 years of revenue management experience at brands including: The Waldorf-Astoria, Hilton, Doubletree, and Westin. Before joining Avalon (formerly Packard), Jeremy was the Director of Revenue Management at the Westin New York at Times Square. Her previous experience includes revenue management execution and strategy for room revenue, food outlets, and catering revenue streams. Jeremy was a Rising Star Award recipient from Oklahoma State University in 2007. Jeremy also received revenue management awards for the annual #1 Revenue Management Team Scorecard for Hilton Hotels 2005 and the Waldorf-Astoria Team Impact Award 2007.

Jeremy's primary role at Avalon is the development and oversight of all revenue generating initiatives and strategies for the properties. Jeremy has a Bachelor of Science Degree in Hotel Restaurant Administration from Oklahoma State University as well as a Master’s in Business Administration from Metropolitan College of New York including a Study Abroad Management Program in Europe.

headshot of Jarel Wisinski

Jarel Wisinski

Senior Vice President
Avalon Hospitality Group

Jarel has over 15 years of experience in the hospitality industry. He began operating independent and franchised restaurant locations and later served as General Manager for a highly profitable hotel in the Avalon (formerly Packard) portfolio. Jarel also held the position of Corporate Director of Food and Beverage for Avalon and focused on driving top line revenues, increasing food and service quality, and implementing cost control systems. Jarel moved to our Operational Task Force team in 2013, managing select-service hotel brands throughout the United States.

As Regional V.P. of Operations, Jarel oversees all aspects of hotel operations including: developing management controls, maintaining brand standards, administering budgets, implementing audit controls, fire & life safety, and assuring profitability. Jarel holds a degree in Operational Management from Clemson University.

headshot of Robin Grazioso

Robin Grazioso

Vice President of Sales & Marketing
Avalon Hospitality Group

Robin has over 20 years in the hospitality industry specializing in Sales and Marketing. She is a highly motivated sales professional who implements and executes sales policies and practices for success. Robin has worked with multiple branded properties such as Hilton, Marriott, IHG, Best Western, Wyndham, LaQuinta and Choice, providing for a broad knowledge base of each brand’s standards and strategies. Robin has been awarded "Global Sales Manager" of the year awards, leadership awards as well as Sales Excellence awards in her tenure to date in the industry.

Prior to coming on board, Robin has held positions as a Global Sales Director and a Regional Director of Sales responsible for driving top line revenues. Being part of a "TEAM" is important to Robin as to her that spells success.

headshot of Barry Goldberg

Barry Goldberg

Vice President of Food & Beverage
Avalon Hospitality Group

Barry’s entire career has been in the hospitality industry, primarily in all aspects of food and beverage. Before joining Avalon (formerly Packard), Barry held positions such as VP of Operations, Joint Venture Partner and Owner Operator in all types of hospitality environments. He has directed openings of newly built and renovated restaurants and lounges, operating multiple outlets both freestanding and hotel-integrated, in a variety of diverse markets.

Barry’s primary role at Avalon is to lead the Food and Beverage department through strategic planning of goals and objectives, achieve targeted results, and maximize profits. His objective is to surpass sales and profitability expectations through his strong leadership and the development and implementation of winning strategies. Barry holds a degree in Hotel Technology from the State University of New York and has a Certificate in Hotel Technology from Bournemouth, England through a student exchange program.

headshot of Adrian Valencia

Adrian Valencia

Vice President of Facilities & Construction
Avalon Hospitality Group

Adrian has over 25 years of broad-based experience as a General Manager, Project Manager and Facilities Director within the hotel industry and UCLA residential housing. Adrian has been with Avalon (formerly Packard) for 17 years and has held a General Manager role in 10 full service hotels during his tenure, receiving GM certifications with Wyndham Worldwide, IHG, Carlson, ACCOR and Cendant. His work in Energy Sustainability has been applied at three California properties resulting in certification with the State of California Green Lodging Program.

Adrian’s current role is oversight of all Avalon renovation and construction projects including; design approval, budgeting, on-site supervision, and brand compliance. His hands-on management style offers consistent support and guidance to Avalon’s hotel managers. Adrian studied at Northern New Mexico College, is a member of the American Hotel & Lodging Association and is a past member of the Board of Directors for the organizations such as the Long Beach Area Convention & Visitors Bureau, Gateway of Los Angeles and LA Tourism Marketing District.

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