Our Team

AHG Management

Michael 4a

Michael S. Goldstein

President & CEO
Avalon Hospitality Group

Michael has more than 35 years’ experience managing income property including; hotels, restaurants, multi-family residences, community associations and commercial properties. His experience in hotel development is extensive, having worked on new construction and renovations, franchise negotiations and brokerage. Prior to Avalon (formerly The Packard Companies) he was the principal task force member for the repositioning of distressed properties for institutional lenders and numerous receivership assets. His diverse background includes portfolio management of most major franchised hotels including; Hilton, Marriott, Starwood, IHG, Carlson, Choice and Wyndham.

As the CEO and Principal, Michael is responsible for Avalon’s business development, real estate and consulting services and is involved with the daily management activities of all properties.

Michael is a graduate of La Salle University with a Bachelor’s degree in Hotel & Restaurant Management. He is a member of the American Hotel and Lodging Association and California Hotel Association and is a licensed real estate agent in the state of California.

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Ruby Gurrola

Vice President of Human Resources
Avalon Hospitality Group

Ruby has more than 12 years of combined human resources and managerial experience in the hospitality, retail and post-secondary education fields.

Ruby plays a key role in integrating the most current human resource concepts, practices and procedures with the strategic goals and initiatives of the company. She provides invaluable services to both the company and its team members by implementing effective training and development, efficient processes and enforcing legal compliance with applicable labor laws.

She has her Bachelor’s degree in International Business from San Diego State University and her Master’s in Business Administration with an emphasis in Human Resources from National University. Ruby is a member of the Society for Human Resource Management.

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David Caron

Chief Operating Officer, Avalon Hospitality Group

David has over twenty years of experience in the hospitality industry. He began his career working in full-service luxury hotel operations and sales. He has since been involved in full-service, select-service, and resort management, distressed asset takeover, renovation and repositioning, property development, asset valuation, and corporate operations. His diverse background includes portfolio management of most major franchised hotels including Marriott, Hilton, IHG, Choice, Wyndham, and Best Western.

Prior to joining AHG, David held roles as Director, General Manager, and Regional General Manager for several major brands and served as a member of the Executive Committee for a Bay Area based hospitality ownership/management group.

Prior to taking on the COO title, David began his tenure with AHG as the Corporate Director of Operations.  He was eventually promoted to Vice President of Analytics and most recently served as the company's Senior Vice President.

As the Chief Operating Officer, David oversees all day-to-day operational aspects of Avalon's portfolio. In addition, he is responsible for owner relations, business development, and assisting in shaping AHG's strategic vision.

David received his BS in Hospitality Management from UNLV, his MBA from San Diego State University, and his CHA from the American Hotel Lodging Institute. He also holds multiple certificates from Cornell University for various areas of focus, including Hospitality Management, Asset Management, and Commercial Real Estate Valuation.

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Alan Gaswirth

Chief Financial Officer
Avalon Hospitality Group

Alan is a 30 year veteran of hospitality industry accounting for both hotels and restaurants. Before joining Avalon (formerly Packard), he spent 6 years as Director of Accounting for Sunstone Hotel Investors. Alan also served as Controller for Le Meridien Coronado and spent 6 years as a Regional Controller for Planet Hollywood Restaurants.

Alan works with hotel staff and our corporate accounting team to maximize transparency and productive communication between Avalon, our properties, and the property ownership. His primary role is to ensure that all eyes are continually reviewing data for accuracy and timeliness.

Alan has his Master’s in Business Administration with emphasis in Finance from San Diego State University and is a California Licensed Public Accountant.


Robin Grazioso

Vice President of Sales & Marketing,
Avalon Hospitality Group

Robin has over 20 years in the hospitality industry specializing in Sales & Marketing. She is a highly motivated sales professional who implements and executes sales policies and practices for success. Robin has worked with multiple branded properties such as Hilton, Marriott, IHG, Best Western, Wyndham, LaQuinta and Choice, providing for a broad knowledge base of each brand’s standards and strategies. Robin has been awarded “Global Sales Manager” of the year awards, leadership awards as well as Sales Excellence awards in her tenure to date in the industry.

Prior to coming on board, Robin has held positions as a Global Sales Director and a Regional Director of Sales responsible for driving top line revenues. Being part of a TEAM is important to Robin as to her that spells success.

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Barry Goldberg

Vice President of Food & Beverage
Avalon Hospitality Group

Barry’s entire career has been in the hospitality industry, primarily in all aspects of food and beverage. Before joining Avalon (formerly Packard), Barry held positions such as VP of Operations, Joint Venture Partner and Owner Operator in all types of hospitality environments. He has directed openings of newly built and renovated restaurants and lounges, operating multiple outlets both freestanding and hotel-integrated, in a variety of diverse markets.

Barry’s primary role at Avalon is to lead the Food & Beverage department through strategic planning of goals and objectives, achieve targeted results and maximize profits. His objective is to surpass sales and profitability expectations through his strong leadership and the development and implementation of winning strategies. Barry holds a degree in Hotel Technology from the State University of New York and has Certificate in Hotel Technology from Bournemouth, England through a student exchange program.

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Adrian Valencia

VP Facilities & Construction

Adrian has over 25 years of broad-based experience as a General Manager, Project Manager and Facilities Director within the hotel industry and UCLA residential housing. Adrian has been with Avalon (formerly Packard) for 17 years and has held a General Manager role in 10 full-service hotels during his tenure, receiving GM certifications with Wyndham Worldwide, IHG, Carlson, ACCOR and Cendant. His work in Energy Sustainability has been applied at three California properties resulting in certification with the State of California Green Lodging Program.

Adrian’s current role is oversight of all Avalon renovation and construction projects including; design approval, budgeting, on-site supervision and brad compliance. His hands-on management style offers consistent support and guidance to Avalon’s hotel managers. He studied at Northern New Mexico College, is a member of the American Hotel & Lodging Association and is a past member of the Board of Directors for the organizations such as the Long Beach Area Convention & Visitors Bureau, Gateway of Los Angeles and LA Tourism Marketing District.

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