Our Team

AHG Management

headshot of Michael Goldstein

Michael S. Goldstein

President & CEO
Avalon Hospitality Group

Michael has more than 35 years’ experience managing income property including; hotels, restaurants, multi-family residences, community associations and commercial properties. His experience in hotel development is extensive, having worked on new construction and renovations, franchise negotiations and brokerage. Prior to Avalon (formerly The Packard Companies) he was the principal task force member for the re-positioning of distressed properties for institutional lenders and numerous receivership assets. His diverse background includes portfolio management of most major franchised hotels including; Hilton, Marriott, Starwood, IHG, Carlson, Choice and Wyndham.

As the CEO and Principal, Michael is responsible for Packard’s business development, real estate and consulting services and is involved with the daily management activities of all properties. Michael is a graduate of La Salle University with a Bachelor’s degree in Hotel and Restaurant Management. He is a member of the American Hotel and Lodging Association and California Hotel Association and is a licensed real estate agent in the state of California.

headshot of Ruby Gurrola

Ruby Gurrola

Vice President of Human Resources
Avalon Hospitality Group

Ruby has more than 12 years of combined human resources and managerial experience in the hospitality, retail and post-secondary education fields.

Ruby plays a key role in integrating the most current human resource concepts, practices and procedures with the strategic goals and initiatives of the company. Ruby provides invaluable services to both the company and its team members by implementing effective training and development, efficient processes and enforcing legal compliance with applicable labor laws. Ruby has her Bachelor's degree in International Business from San Diego State University and her Master's in Business Administration with an emphasis in Human Resources from National University. Ruby is a member of the Society for Human Resource Management.

headshot of Alan Gaswirth

Alan Gaswirth

Chief Financial Officer
Avalon Hospitality Group

Alan is a 30 year veteran of hospitality industry accounting for both hotels and restaurants. Before joining Avalon (formerly The Packard Companies), he spent 6 years as Director of Accounting for Sunstone Hotel Investors. Alan also served as Controller for Le Meridien Coronado and spent 6 years as a Regional Controller for Planet Hollywood Restaurants.

Alan works with hotel staff and our corporate accounting team to maximize transparency and productive communication between Packard, our properties, and the property ownership. Alan’s primary role is to ensure that all eyes are continually reviewing data for accuracy and timeliness.

Alan has a Master’s in Business Administration with emphasis in Finance from San Diego State University and is a California Licensed Public Accountant.

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John Rodgers

Vice President of Operations
Avalon Hospitality Group

John is a seasoned hotelier with 40+ years, bringing a wide variety of expertise to AHG. John returned to the Company in 2022 after being in semi-retirement, where he previously held the VP position for 10 years.

Before AHG, John was the VP of Hotels and Development for Florida Capital Real Estate, and before that, he held the position of Regional Director of Operations for Interstate. John’s experience includes rebranding hotels in the Marriott and IHG family of brands, acquisition and development, and ground-up construction. John has managed hotels with national brands such as; Marriott, Hilton, IHG, Wyndham, Choice, La Quinta, Best Western, and several independent hotels from a regional level. While with Interstate, he won GM of the Year honors.  

John’s role at AHG is to lead the operations of all the hotels in the portfolio in achieving their revenues, controlling expenses, and maximizing profits. John is a Certified Hotel Administrator and holds a Florida Mortgage Broker license. He received his BS Degree from Franklin Pierce University, where he graduated Magna Cum Laude.

Robin-Grazioso

Robin Grazioso

Vice President of Sales & Marketing
Avalon Hospitality Group

Robin has over 25 years in the hospitality industry specializing in Sales and Marketing. She is a highly motivated sales professional who implements and executes sales policies and practices for success. Robin has worked with multiple branded properties such as Hilton, Marriott, IHG, Best Western, Wyndham, LaQuinta, and Choice, providing for a broad knowledge base of each brand’s standards and strategies. Robin has been awarded "Global Sales Manager" of the year awards, leadership awards as well as Sales Excellence awards in her tenure to date in the industry.

Prior to coming on board, Robin has held positions as a Global Sales Director and a Regional Director of Sales responsible for driving top-line revenues. Being part of a "TEAM" is important to Robin as to her that spells success. “Always Deliver more than expected”!

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Barry Goldberg

Vice President of Food & Beverage
Avalon Hospitality Group

Barry’s entire career has been in the hospitality industry, primarily in all aspects of food and beverage. Before joining Avalon (formerly Packard), Barry held positions such as VP of Operations, Joint Venture Partner and Owner Operator in all types of hospitality environments. He has directed openings of newly built and renovated restaurants and lounges, operating multiple outlets both freestanding and hotel-integrated, in a variety of diverse markets.

Barry’s primary role at Avalon is to lead the Food and Beverage department through strategic planning of goals and objectives, achieve targeted results, and maximize profits. His objective is to surpass sales and profitability expectations through his strong leadership and the development and implementation of winning strategies. Barry holds a degree in Hotel Technology from the State University of New York and has a Certificate in Hotel Technology from Bournemouth, England through a student exchange program.

headshot of Adrian Valencia

Adrian Valencia

Vice President of Facilities & Construction
Avalon Hospitality Group

Adrian has over 25 years of broad-based experience as a General Manager, Project Manager and Facilities Director within the hotel industry and UCLA residential housing. Adrian has been with Avalon (formerly Packard) for 17 years and has held a General Manager role in 10 full service hotels during his tenure, receiving GM certifications with Wyndham Worldwide, IHG, Carlson, ACCOR and Cendant. His work in Energy Sustainability has been applied at three California properties resulting in certification with the State of California Green Lodging Program.

Adrian’s current role is oversight of all Avalon renovation and construction projects including; design approval, budgeting, on-site supervision, and brand compliance. His hands-on management style offers consistent support and guidance to Avalon’s hotel managers. Adrian studied at Northern New Mexico College, is a member of the American Hotel & Lodging Association and is a past member of the Board of Directors for the organizations such as the Long Beach Area Convention & Visitors Bureau, Gateway of Los Angeles and LA Tourism Marketing District.

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David Caron

Vice President of Business Analytics

David has nearly 20 years of experience in the hospitality industry. He began his career working in full-service luxury hotel operations and sales. He has since been involved in resort management, distressed asset takeover, renovation and repositioning, property development, and corporate operations.

He has served as General Manager and Regional General Manager for a number of major brands and prior to joining Avalon served as a member of the Executive Committee for a Bay Area-based owner/management hotel group.

David started his journey with Avalon as The Corporate Director of Operations, overseeing the development of on-site leadership teams, implementation of corporate strategy at the property level, brand compliance, transparent reporting and communication to asset stakeholders, budget preparation, renovation planning, and execution. In his current role as VP of Business Analytics, he oversees the efficiency of hotel operations through the analysis and measurement of key performance indicators, synthesizing insights and information to develop actionable plans with property leadership to enhance overall portfolio performance.

David received his BS in Hospitality Management from UNLV, his MBA from San Diego State University, and his CHA from the American Hotel Lodging Institute. He also holds multiple certificates from Cornell University for various areas of focus including Hospitality Management, Asset Management, and Commercial Real Estate Valuation.

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